Your Customer Doesn't Care Which Channel They Buy From. Your Systems Shouldn't Either.
Whether a sale happens in your store, on your website, or on a marketplace — inventory updates everywhere instantly, the customer profile is unified, and the order flows seamlessly from cart to fulfillment to accounting.
Does This Sound Familiar?
Every one of these is a solvable process and technology problem — not a “we need more staff” problem. These are the challenges our retail & e-commerce clients face before working with us:
Online and Offline Inventory Are Out of Sync — You're Overselling Products You Don't Have
A customer buys the last unit of a product on your website at 11 AM. Your store sells the same unit at 11:30 AM because the POS doesn't sync with the website in real time. Now you have to call one customer and apologize — and they'll probably never buy from you again. Every oversell costs you a customer and a negative review.
Customer Data Is Scattered Across POS, Website, CRM, and Excel — You Don't Know Your Own Customers
Your store knows that Mrs. Sharma buys premium sarees every Diwali. Your website knows she browsed 12 products last week. Your CRM has her email but not her purchase history. None of these systems talk to each other. You can't send her a personalized Diwali offer because you don't have a unified view of who she is, what she buys, and what she's interested in.
Manual Order Entry Between Your Website/ Marketplace and ERP Is Eating Your Team Alive
Orders come in on Shopify, Amazon, and Flipkart. Someone in your office manually types each order into the ERP — customer details, items, quantities, shipping address. 100 orders a day = 3 hours of data entry. Errors happen: wrong item, wrong quantity, wrong address. Returns and customer complaints follow. Your team is doing work that a 50-line API integration could eliminate entirely.
You Can't Answer 'Which Channel Is Actually Profitable?' Without 3 Hours of Excel
Your physical stores, website, and marketplace channels each generate revenue. But which one is most profitable after returns, commissions, shipping, and marketing costs? To answer this, your finance team exports data from 4 different systems, builds a massive Excel model, and presents findings that are already 3 weeks outdated. You're making channel investment decisions on stale, incomplete data.
We build omnichannel retail systems where inventory syncs in real time across every sales channel, customer profiles are unified, orders flow automatically from any channel into your ERP, and channel profitability is visible on a single dashboard updated daily — not monthly.
What We Deliver for Retail & E-commerce
Detailed breakdown of what you get, how we do it, and what the result looks like.
Omnichannel Inventory Sync — Real-Time Across All Channels
When any channel sells a unit, every channel knows instantly. Overselling becomes impossible.
We build real-time inventory synchronization between your ERP (BC/ERPNext) and all your sales channels — physical POS, Shopify, WooCommerce, Magento, Amazon, Flipkart. When a sale happens anywhere, inventory updates everywhere within seconds.
What You Get
Real Scenario
A multi-brand retailer with 3 physical stores, a Shopify website, and Amazon listings was overselling 5-8 times a month — each incident costing a customer and generating a negative review. We built real-time inventory sync from their ERP to all channels. When any channel sells a unit, every other channel's available quantity updates in under 30 seconds. Overselling: zero. Customer complaints from stock discrepancies: eliminated.
Unified Customer Data Platform — 360° Customer View
One profile per customer across all channels — purchase history, browsing behavior, support tickets, preferences
We unify customer data from all channels into a single profile. Your marketing team can segment based on actual purchase behavior. Your store staff can see a customer's online browsing history. Your customer service team can see every interaction — orders, returns, complaints — in one screen.
What You Get
Real Scenario
A fashion retailer had 25,000 customers in their POS and 18,000 on their website — but couldn't tell which were the same people. We unified customer records using email + phone matching, creating 30,000 unique profiles. Their marketing team could now identify 'VIP website shoppers who've never visited a store' — a high-value segment they didn't know existed. Targeted campaigns to this segment generated a 12% conversion rate vs their usual 2%.
Automated Order-to-Fulfillment Pipeline
Orders from any channel auto-create in your ERP — with smart routing to the optimal fulfillment location
When an order is placed on any channel, it auto-creates in your ERP with all details — customer, items, quantities, shipping address, payment status. The system then intelligently routes the order to the optimal warehouse or store for fulfillment based on inventory availability and proximity to the customer.
What You Get
Real Scenario
A retailer processing 200+ daily online orders was spending 4 hours/day manually entering them into the ERP. We built API connectors that auto-create ERP sales orders the moment an online order is placed, route to the nearest store with stock for fulfillment, and push tracking back to the channel. Manual order entry: zero. The person who was doing data entry now handles customer experience and channel expansion.
Channel Analytics & Profitability Dashboard
Know exactly which channel, product category, and customer segment drives your profits — updated daily
We build analytics dashboards that give you a clear, real-time view of channel performance. Revenue, returns, commissions, shipping costs, marketing spend, and net margin — by channel, by product category, by time period. No more 'export everything to Excel and figure it out.'
What You Get
Real Scenario
A D2C brand was selling on their website, Amazon, and Flipkart — but had no clear picture of profitability per channel because returns, commissions, and shipping costs were tracked in separate systems. We built a unified analytics dashboard pulling data from all channels and their ERP. They discovered Amazon was 40% of revenue but only 15% of profit due to high commissions and returns. This insight drove a strategic shift toward their own website — increasing overall margin by 8 points in 6 months.
Why Choose Dhaara Over a Regular ERP Vendor
What Our Clients Typically Achieve
Oversells across channels — real-time inventory sync eliminates the 'website says available, store says sold' problem forever
Average conversion rate improvement from personalized marketing vs generic campaigns — data beats blasting
Daily manual order entry eliminated — API automation processes orders faster and with zero errors
Margin improvement by shifting focus to high-profitability channels — data-driven channel strategy
Frequently Asked Questions
Quick answers to common questions.
Ready to Transform Your Retail & E-commerce Operations?
Fill out the form and we'll show you how we've helped retail & e-commerce companies reduce costs, improve visibility, and automate manual processes.